Ramon Llull University - Barcelona
IQS School of Business (AACSB Accredited)
Forum-Nexus Program
Graduate Division
Introduction
In an increasingly globalized and flat world, the ability of companies and individuals to be effective internationally has become a key ingredient for commercial and personal success. Set in the highly multicultural environment of the European Union, this course will develop the students' cross-cultural skills and offer a hands-on learning experience that will greatly benefit them personally and professionally.
Course Description
The course introduces a way of thinking that will enable participants to function effectively in any culture, and in particular acquire experience dealing with the numerous cultural differences among European countries. It presents essential concepts of national and global culture and examines key differences in communication, facilitating the correct interpretation of a wide variety of cross-cultural situations and laying the foundation for necessary behavioral adaptations. Other important topics include working effectively in multi-cultural teams, cross-cultural negotiations and international careers.
The course puts a strong emphasis on practical applications in real world business and professional situations. This practical dimension will be enhanced through exercises, cases, workshops and visits to leading European companies and organizations. Each visit will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned.
Course Objectives
Upon successful completion of this course students will be able to:
Exhibit a high degree of cultural intelligence.
Acquire a sharper understand of their own culture and how it impacts their behavior in a multicultural setting
Interpret behavior, attitudes and communication styles of people from different cultures correctly.
Become familiarized with the key cultural characteristics of the main countries in the European Union and the most crucial differences among them.
Use a repertoire of behavioral skills appropriate for different intercultural situations .
Deal with ambiguity in an ever-changing and unpredictable context that results from the globalization of business and people.
Exhibit a high degree of effectiveness when working in culturally diverse groups
Course Requirements
The course requires active student participation. Students are expected to read the assigned textbook chapters, cases and articles before every class. Punctual attendance is required. There will be a midterm exam, a final exam, case studies, and a team project. Each student is required to participate in a minimum of four professional visits.
Teaching Procedures and Methodology
Teaching methods used in this course include lectures, case discussions, team assignments, and professional visits. Learning in this course requires the student's constructive participation and active involvement in both class discussions and small group discussions. Small group discussions, in particular, are a key mechanism for facilitating learning from other team members. Thus, it is essential to attend all group activities inside and outside classes. The corporate visits will expose the participants to different aspects of the class and will highlight the practical relevance of the concepts learned. The visits will be accompanied by individual or group assignments.
Required Textbooks
'Cultural Intelligence: Living and Working Globally', by David Thomas and Kerr Inkson, Berrett-Koehler Publishers, 2009
'Exploring Culture: Exercises, Stories, and Synthetic Cultures' by Gert Jan Hofstede and Paul B. Perdersen, Intercultural Press, 2002
Supplementary Readings
'How to Steer Clear of Pitfalls in Cross-Cultural Negotiation' by Andrew Rosenbaum, Harvard Business Publishing Newsletters, March 2003
'Global Leadership Success Through Emotional and Cultural Intelligences' by Ilan Alon, and James M. Higgins, Business Horizons, Nov 15, 2005
'What Gets Lost in Translation' by Lawrence Susskind, Harvard Business Publishing Newsletters, September 2004
Headhunting Goes Cross-Cultural' by Joseph Daniel McCool, Business Week, June 5th, 2008
Cultural Intelligence' by Elisabeth Plum, Cultural Intelligence Blog, March 16, 2009
Team Project
Working in multi-cultural teams, students will develop a training manual for foreign visitors to one of the countries visited in the program. Each team will take on the role of cross-cultural communication coaches hired by the country's Ministry of Tourism. The manual will have two parts:
The first part consists of an informative section that provides the visitor with a broad cross-cultural understanding of key cultural issues. The second part consists of a practical training session, in which the visitors are taught in a 2-hour session practical exercises on cross-cultural communication concepts and skills. The team elaborates the outline for this training session, including practical exercises that will help the visitors bridge the cultural differences with their home countries.
The project report should be between 8 and 11 pages in length, including a description of the proposed practical training sessions and exercises in part 2. (Font: Arial, 12; Line Spacing: 1.5).
The globalization of business and people in the 21st century.
Understanding culture and cultural differences.
Components of cultural intelligence.
Key cultural values and concepts.
How culture affects behavior .
Switching off cultural cruise control.
Class Discussion: Examining our cultures, norms and behaviors.
Cultural differences within Europe.
Cultural differences between Europe and other countries.
Focus: Cultural characteristics of Spain and France .
Workshop: Practical scenarios, analysis and solutions
Module 2
Developing cultural intelligence: Stages, process and supporting activities.
National and global cultures explored.
Decision-making models across cultures.
Goals, motivation and ethics in decision-making.
Cross-cultural communication failures.
The cross-cultural communication process .
Verbal language, codes and conventions.
Non-verbal communication .
Negotiating styles in Europe, Latin America and Asia.
Focus: Cultural characteristics of Italy and Switzerland.
Women crossing cultures: Gender bias and success stories.
Case Study: Effective communication across borders.
Midterm Exam
Module 3
Raising your cultural intelligence: knowledge, mindfulness and behavior .
Leadership across cultures: styles, expectations and examples.
Culturally intelligent leadership.
Working in multi-cultural teams: concepts, processes and performance.
Culturally intelligent team management: skills and strategies.
Creating cultural competence: the international experience.
Workshop: Negotiations and team management training.
Focus: Cultural characteristics of the US, Japan, Brazil and Mexico
Module 4
Toolbox for understanding and solving ethical dilemmas of international executives.
Managing international careers: challenges and opportunities for the 21st century.
Putting it all together: knowledge, mindfulness and behavioral skills.
Workshop: Individual cross-cultural management skills inventory and scorecards.
Focus: Cultural characteristics of Greece.
Team projects: findings and discussion.
Case study: becoming a global manager.
Final Exam
Schedule of Classes and Professional Visits
The detailed schedule of classes and professional visits for each session is available online at www.forum-nexus.com/schedules Please note that this course will be offered as a Section 2 class.
Academic Integrity
The Ramon Llull University places a high value on the integrity, good conduct and academic honesty of all students. Students are expected to maintain high standards of academic integrity at all times. Any instance of academic dishonesty, including plagiarism, will result in a grade of F for the course.
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